What is the fastest way of finding something, or to sell something? The answer is rather obvious. Classified ads. Their popularity has never decreased, and the only aspect that has change is the way how or where we present them.
Regardless, if it is goods that we are selling – handcrafted items, used household items or furniture – or services – walking a dog, consulting –, we know that interesting ads are the key to making the sale.
Quality photographs
Never underestimate the value of photographs! Items that is properly lit or beautifully presented in your ads will build trust in the quality of the given product, as well as indicate professional business approach. Such approach is especially valuable if you sell the product on an ongoing basis, and it wasn’t just a one-time-post of “out with the old, in with the new”.
Accurate description
The description is most important for selling used items. Informing the potential customer about all the flaws means trustworthy seller and positive reviews. Often it is the content in the ads that make the sale, especially if they are written with wit and humour. You want your used, comfy couch to stand out among other hundreds of used couches, all of which are looking for a new home.
Choose your platform
Whilst using social networks is convenient (and it makes it easy to shove the ads in your friends’ faces), I advise you to choose a classified ad portal, if you want to find your potential buyer faster and without unnecessary hassle. Using the right keywords to maximise the filter search options is crucial.
Business page without business website
If you are a small business, specialising in individual orders or limited edition items in your spare time, why take a bigger bite than you can chew and invest thousands in business website and digital marketing? You will become “the big thing” eventually, if you so desire – but be wise and choose ads as a start.
The latest portals offer the users to create a profile that serves as your business card, allowing your customers to leave reviews and 5-star ratings.